Models in the Morning is the brainchild of photographer and filmmaker Asher Moss. Asher captures models in their most stripped down moment: first thing in the morning, before the clothes and the make-up. His style is very natural and very analogue (he still shoots with film).

Asher has been renovating a sixties trailer and restoring a 1970 Ford pickup truck with a dream of taking his project on the road. He is offering some great rewards for your support and, most importantly, he is building a backers only platform to follow the intimate details of the trip (open to all backers, even if it's just $1).

I've put my money down to get a look at the short films that will accompany each model's shoot; it's a great idea.